When one thinks of important website features, what answers come to mind? Appearance? Navigation? Content? Responsiveness? These are all valid answers to that question. However, when it comes to the single most important feature of a website, the answers will vary depending on who you ask. For some, a website’s appearance is the most important feature. A website that looks messy and unappealing will drive away users from visiting while a clean and beautifully-designed site will attract users. Others say navigation is number one. After all, it would make sense since you would want to be able to find what you are looking for with ease. If you ask me, I would say that the most important feature of a website is its content.
Content is King
To attract users, it helps that the content of a site is relevant to what it is advertising. If a website has content that isn’t relevant, users will simply leave and go somewhere else. In addition to relevant content, the content must also be unique and interesting. The Internet is enormous, and within the vast ocean of the web, there are countless websites competing for visitors to come to their site. To stand out from the crowd, your site must offer something that no other site has. Knowing your target audience and posting niche, high-quality content are the best approaches to maximizing your site’s potential reach.
